Hi Greg, For your photo niche a website is a necessity and a website for a portrait photographer can be a great marketing tool if it is used in the right way.
But I slanted my reply to Joni who said she was a stay at home mom so I assumed she was thinking of starting a home based portrait business.
Something like being a
www.MomsWithCamera.com photographer.
Many portrait photographers try to make their websites do to much. If used in the right way a good website can help create desire and establish credibility but most stay at home moms would be better off without one until after they know what really works to get business.
They don't need business cards, a website, a yellow page ad, or even their name listed in the phone book to succeed.
All a portrait photography really needs is portable equipment to shoot on location and a good marketing strategy of which there are many.
Before telling a newbie to build a website I'd tell them to invest in a good lap-top computer and a digital projector and invest in a good slide show program like
www.animoto.com and invest in some digital backdrops from
www.DigitalFantasyBackgrounds.com
I'd tell them to not invest $600 for PhotoShop but to start with GIMP and control their expenses. Then once they have a profitable business going, then and only then should they build a website.
Too many portrait photographers use a website as a crutch. Nothing wrong with having a website and business cards if you can afford them and know how to use them.
I'm just a business person who markets portraits so my knowledge as a photographer is very limited. I only know what people want and how to give it to them at a price they can afford.
Cheers!
PS... Here's how a website can hurt a newbie. Say they use the free sitting and 8x10 strategy. The customer knows they have a website. They know that if they sit and watch a professional sideshow of their children's portraits set to tear jerking emotional music digitally projected onto a wall larger than life... they could end up spending $1,000 or more. So they will try to get the photographer to do online proofing. Great portrait photographers are often put out of business like this because a website is not going to do the selling for them. Newbies want a website to look good and avoid the face to face sales presentations that are the lifeblood to making it. They think a website will make it easier for them. It could but often does just the opposite.